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Pricing

Start with the template. Add agents when you're ready.

3-day free trial with full Pro access. Generate one complete PRD — it's yours to keep even if you don't subscribe.

Ship Template™

The production-ready codebase, yours forever

$449$349one-time, lifetime updates
  • Ship Template™ — full source code & commercial license
  • Auth, payments, security, design system
  • AI agent rules & guardrails for your IDE
  • Lifetime updates — buy once, use forever

Ship Template™ + Starter

The template, plus the platform to build with it

$388first charge

Includes $349 template + first month. Then $39/mo.

  • Ship Template™ included
  • 200 voice minutes per month (overage at $0.25/min)
  • 3 PRD generations per month
  • Basic Brand & Content agent access
  • 3-day free trial — your first PRD is yours to keep

Ship Template™ + Pro

The template, plus the full AI product team

$448first charge

Includes $349 template + first month. Then $99/mo.

  • Ship Template™ included
  • 750 voice minutes per month — ~25 min/day (overage at $0.25/min)
  • All agents, fully autonomous
  • Voice First OS orchestrator
  • Custom domain for validation pages
  • Priority voice & support

Agent access by tier

Same agents, same intelligence — tiers control usage limits, not quality.

AgentTemplateStarterPro
App Brief™AI rules for your IDE only3 idea explorations / monthUnlimited
PRD Maker™AI rules for your IDE only3 PRDs / monthUnlimited PRDs + revision history
Gauge Interest™1 validation pageUnlimited + custom domain
Brand Standard™AI rules for your IDE onlyBrand check (limited scans)Full brand auditing + consistency monitoring
Buzz Writer™Content suggestions (3 / month)Unlimited content generation + opportunity tracking
Virtual User™Full A/B testing + UX simulation + live optimization
Developful™AI rules for your IDE onlyChat-assisted buildingFull Build mode + autonomous coding
MRR Watch™Revenue tracking + cost analysis
Pre-Launch Check™Automated launch readiness checks
Dev Moat™Continuous security scanning
Triage Deck™Dependency monitoring + stack health
Citation Monitor™SEO & AI discoverability rules onlyllms.txt, schema, crawler guidance, and AI citation monitoring
Accessible Standards™Accessibility rules and tests onlyWCAG audits, keyboard checks, contrast, ARIA, and motion safety

Common questions

What happens after the 3-day trial?

You keep the PRD you generated during the trial — it's yours forever. If you subscribe, you get full access to your chosen tier. If not, you can still buy the template standalone.

Is the template included with subscriptions?

Yes. Both Starter and Pro include Ship Template™. You can also buy the template separately if you just want the codebase without the AI agents.

What does "limited" mean on Starter?

Starter gives you the full agent — same intelligence, same quality — with a monthly usage cap. For example, you get 3 PRD generations per month, not a dumbed-down PRD agent. Pro removes all caps.

How do voice minutes work?

Every conversation with an agent — brainstorming, stand-ups, build sessions — counts toward your monthly minutes. Starter includes 200 minutes per month (about 3 hours), Pro includes 750 minutes (about 12 hours, or ~25 min/day). If you go over your cap, extra minutes bill at $0.25/min — you're never cut off mid-conversation. Silence longer than 10 seconds doesn't count, so pausing to think is free.

Can I cancel anytime?

Yes. Cancel your subscription at any time. You keep access through the end of your billing period, and any code, PRDs, or brand guides you created are yours to keep.

What IDE does this work with?

The template works in any IDE. The deepest AI agent integration is with Cursor, but AGENTS.md provides compatibility with GitHub Copilot, Windsurf, and Claude Code.

What is Virtual User?

Virtual User is an AI agent that continuously tests and optimizes your product. It creates A/B test variants, simulates user journeys, and post-launch reports winners for approval or implementation through the connected product workflow. Pro only.

Do agents get smarter over time?

Yes. Every agent learns from your projects. Brand Standard remembers your design preferences. PRD Maker improves its questions based on what worked. Platform intelligence (opt-in) means agents benefit from patterns across all builders.